The project of graphic identity was developed for RINNOVA, a company dedicated to ecological prefabricated concrete, such as cobblestone, block and partition.

Its identity is based on the recycling and renewal of materials, a quality attributed to the figure of the Phoenix, a mythological animal that reaches the end of the life cycle, dies and reborn from its own ashes in order to improve what in a Moment was; The phoenix is ​​also the representation of strength and physical resistance that characterizes the products of the company.