La casa de Eva ®
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Pastelerías de La Cruz needed a logo and name that would give them true identity and brand concept. When the creative process was carried out, the name “La Casa de Eva” ® was introduced, as it was the grandmother Eva who gave birth to this business by inheriting her recipe from the butter cake. Hence, its identity uses the butter jar accompanied by iconography of home style and of old. The slogan is “Pastelería de hogar®” as that is precisely what is based: reflect, the taste of home and the warmth of its service.